BRANDING
Tips for assessing and improving your brand presence online.
How to Use Handwritten Notes to Build Your Brand
What if there was a way to convey to potential clients and partners that your brand means quality, attention to detail, service, and more? There is! The secret lies in using handwritten notes to connect with the people you want to get to know—and you want them to get to know you and your brand.
read moreThe 11 Places You Could Be Promoting Your Freebie
One of the best ways to build your audience of loyal fans and potential clients—and your brand—is by building up your email list using a lead magnet. It’s sometimes called an opt-in, a freebie, or...
read more8 Ways You Can Boost Your Brand as a Bestselling Author
If you’re an entrepreneur and you want your brand to stand out in a crowded marketplace, one of the best things you can do is to write and publish a bestselling book. It's easier than you might think, and it opens up a new world of branding opportunities.
read moreHow to Organize Your Brand with an Online Audit
A brand audit ensures that we are presenting a clear, united brand and message to our ideal clients. Follow these 3 steps to conduct your own brand audit.
read more5 Things Successful CEOs Know About Their Brand
The world's most successful CEOs know a thing or two about branding. Take a page from their brand handbook to make your brand memorable and irresistible.
read moreWhen You Should Love Your Logo—and When to Leave It
When your logo sends the wrong message, it can cost you. When it sends the right message, it makes a great first impression and can help boost sales. Use this 3-step assessment to know what your logo is saying to potential clients. Then you’ll know whether to love it—or leave it.
read moreHow a Brand Board Saves You Time and Money
As an entrepreneur, you probably wear many hats. And whether you’re creating your own marketing materials and social media graphics or farming those out, a brand board can save you precious time and money. Read on for more, and for a free brand board template!
read moreBrand Blind: The Shocking Real Cost of Ignoring Your Brand
A solid brand has an astounding impact on the value of your business. But have you gone brand blind to the essential elements of your brand? Forgetting any one of them can cost you.
read moreDesign Speak 101: How to Work with a Graphic Designer
Working with a designer to create your logo or website can be one of the greatest joys in an entrepreneur's life. And, it can be a challenge. Design speak can sound like a foreign language, with the client lost for translation. Here's the entrepreneur's interpretive guide to the world of design.
read moreThe #1 Branding Essential I Learned at a Fashion Show
Brand alignment helps your customers know they're in the right place, and removes a key obstacle in the buying process: confusion. Fashion designers get this concept, and now you can, too, with a simple 2-step brand review.
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