by Deanne Marie | Marketing
Last year I created a resources page on my website, filled with recommendations for the tools I used every day in my business. Why did I create my Toolbox aka resources page? Because people would ask me, “what did you use to create that post?” Or, “where did you...
by Deanne Marie | Marketing
Last year I was asked to become an affiliate for an online course offered through a major course provider. When I received the instructions on what to do to become an affiliate and earn a commission, I noticed that the materials didn’t include any advice or examples...
by Deanne Marie | Marketing
My mom always said, “What you do on New Year’s Day you do the whole year through.” While I don’t think she meant that literally, for years I’d use the first day of the year to set a tone for the year: waking up early-ish; possibly even exercising; and then clearing...
by Deanne Marie | Marketing
Your blog is an integral part of your overall online marketing strategy. A blog: Shows you as an expert in your field; Adds searchable content to your website (Google loves new content); Gives you built-in social media content; and Generally drives traffic to your...
by Deanne Marie | Marketing
Organizing anything is a lot like death and taxes: we know we’ve got to do it, but jeez do we wish we could avoid it. And yet, we’re a nation obsessed with organizing: from tech cords and sock drawers to folding t-shirts (but only the ones that spark joy) so they...
by Deanne Marie | Marketing
If testimonials aren’t a part of your marketing plan, make them a part of your marketing plan. Now. You’ve probably heard that all purchases—from a car to a pack of gum—are emotional decisions. As a business owner, you’ve got to engage potential clients on that...