MARKETING
Tips and strategies to get the most out of your social media and online content.
8 Easy Ideas to Create an Awesome Resources Page
A resources page helps your readers and clients find valuable information; it helps you build credibility and trust; and it can help your website rank higher. What's not to love? Here are 8 easy ideas you can use to create an awesome resources page for your website.
read moreWhy Your Posts Must Disclose Affiliate Arrangements
If you’re making (or trying to make) money by promoting other people’s products or services through affiliate links or paid placements, you could be breaking the law and not even know it! Luckily, it’s pretty easy to comply with this important federal law of affiliate disclosures once you know the basics.
read more7 Essential Updates You Need to Make in the New Year
Having stale branding and marketing elements gives a certain impression of you and your business—and it’s not a good impression. Ring in your business new year with these 7 essential updates to your digital universe and your print collateral.
read more6 Essential Decisions You Need to Make Before Writing a Blog
Your blog is an integral part of your overall online marketing strategy. A blog: Shows you as an expert in your field; Adds searchable content to your website (Google loves new content); Gives you...
read moreTop 5 Reasons to Get Your Online Assets in Order … Now!
Organizing anything is a lot like death and taxes: we know we’ve got to do it, but jeez do we wish we could avoid it. And yet, we’re a nation obsessed with organizing: from tech cords and sock...
read moreHow to Get Great Testimonials … And How to Use Them!
A great testimonial is marketing gold: it instantly provides credibility and social proof, building that all-important know, like and trust factor. Here's how to ask clients for a testimonial, how to make sure it's a great, and where to use it for maximum impact.
read more4 New Year Promotions That Boost Your Bottom Line All Year Long
January is the perfect time to promote your products and services in a way that nurtures purchasers into repeat clients. And repeat clients translate into loyal fans, a stronger foundation, and a solid source of referrals all year through. All of that can be good news for your bottom line!
read moreHow to Wow Your Clients, Build Your Brand and Spread Good Cheer
Whether you plan to send cards, give a gift of a promotional item or something more personal, contribute to a charity, or some combination of these efforts, the holidays are the perfect time to build your brand and create positive vibes for your team and your clients.
read moreDIY Marketing: 8 Amazing Free Tools That Save You Money
Many entrepreneurs are wired to be the Lone Wolf, wearing all the hats at once: maker, manager and more. And since marketing is a part of business (duh, right?), that means you’re probably a frequent rider on the DIY marketing bus. These 8 free resources and apps are a must for your marketing toolkit.
read more6 First Impressions You’re Missing in Your Social Media Profiles
Social media profiles are prime real estate. But if you’re not taking full advantage of these 6 opportunities, you risk potential customers walking away … or worse yet, being turned away.
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